JOHN KEEL: NOT AN AUTHORITY ON ANYTHING

August 29, 2012

Madison Avenue Confidential #9

Filed under: Uncategorized — admin @ 12:46 pm

John takes on two topics in the ninth issue of his newsletter: “saturation is the name of the game” and “classified ads are dead.”  And, of course, his deeply held belief that “paying for anything is a desperate last resort.”  As a bonus, there are a couple of his inimitable ads for his own booklets.

MAC9A

MAC9B

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